New Orleans Secrets Tours - Privacy Policy
Last Updated: [DATE]
---
Your privacy matters to us. This policy explains what information we collect, how we use it, and the choices you have. We keep things simple because that's how we operate. If you have questions at any point, reach out to us directly.
---
Who We Are
New Orleans Secrets Tours is a locally owned tour company based in the French Quarter of New Orleans, Louisiana. We create unforgettable experiences for visitors and groups of all kinds. When you interact with our website or book a tour with us, you're trusting us with some of your personal information. We take that seriously.
---
Information We Collect
We collect information you give us directly and some information automatically when you visit our site.
Information you provide:
Name, email address, and phone number when you make a booking or inquiry
Number of guests, tour preferences, and any special requests
Payment information entered through our booking platform (see Payment Processing below)
Corporate billing details including ACH or check information for group and corporate clients
Information collected automatically:
Browser type, device, pages visited, time spent on the site, and referring URLs
IP address and general geographic location
Cookie and session data (see Analytics and Cookies below)
We do not collect sensitive personal information such as government ID numbers, social security numbers, or health data.
---
How We Use Your Information
We use the information we collect to:
Process and confirm your tour bookings
Communicate with you about your reservation, including updates and day-of logistics
Respond to inquiries and provide customer support
Send occasional emails about offers, news, or experiences you may enjoy (with your consent — see Email Communications below)
Improve our website and understand how visitors engage with our content
Fulfill corporate contracts and process invoices
We will never sell, rent, or trade your personal information to third parties for marketing purposes. Full stop.
---
Payment Processing
All credit and debit card payments are processed through Fareharbor, a third-party booking and payment platform. When you enter your card details on our booking page, that information is handled directly by Fareharbor and subject to their privacy policy and security standards.
For phone bookings, card information may be taken verbally and entered directly into Fareharbor by our team. We do not write down, store, or retain card numbers in any internal system.
Corporate clients may pay via ACH transfer or business check. In these cases, we collect only the account and routing information necessary to complete the transaction. This information is held securely and used solely for payment purposes.
Fareharbor Privacy Policy: https://fareharbor.com/privacy/
> [LEGAL REVIEW] Confirm your Fareharbor agreement covers your liability exposure for phone-collected card data and that your process is PCI-DSS compliant. Even when data is entered directly into Fareharbor, how you handle card numbers verbally may require additional documentation.
---
Analytics and Cookies
Our website uses Google Analytics to help us understand how visitors find and use our site. Google Analytics collects data such as pages viewed, session duration, device type, and traffic sources. This data is aggregated and does not personally identify you.
Google Analytics uses cookies, which are small text files stored on your device. You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-Out Browser Add-on.
You can also adjust your browser settings to decline cookies. Some features of our website may not function as intended if cookies are disabled.
We do not use advertising cookies, retargeting pixels, or behavioral tracking tools beyond Google Analytics.
> [LEGAL REVIEW] If you add any additional tracking tools in the future (Facebook Pixel, Hotjar, etc.), this section must be updated. If you are serving visitors from the EU or California, you may need to add a cookie consent banner to comply with GDPR and CCPA requirements.
---
Email Communications
When you book a tour or submit an inquiry, we may send you transactional emails related to your reservation. These are not optional because they are part of delivering your experience.
With your permission, we may also send you occasional emails about upcoming tours, seasonal offers, or New Orleans travel ideas. These are infrequent and intentional — not spam.
You can unsubscribe at any time by replying to any email with "Unsubscribe" in the subject line, and we will remove you from all non-transactional communications promptly. We handle email in-house, so your request goes directly to a real person.
We do not use a third-party email marketing platform. Your email address stays with us.
---
Photos and Images
Photography and video may be captured during our tours for use in marketing, social media, and advertising. By participating in a tour, you acknowledge that photos or video in which you appear may be used for these purposes.
We will not link your name or any personally identifying information to images used in advertising without your written permission.
If you do not wish to be photographed, please let your guide know at the start of the tour. We will do our best to accommodate you.
> [LEGAL REVIEW] Review whether a written photo consent acknowledgment at the point of booking would better protect the business, particularly for minors and corporate group events. Some jurisdictions have specific rules around commercial use of an individual's likeness.
---
Children's Privacy
Our tours and this website are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.
Parents or guardians booking tours that include minors are the account holders of record, and all privacy rights and communications apply to the adult booking the experience.
> [LEGAL REVIEW] If you ever offer programming specifically designed for or marketed to children, COPPA compliance requirements become more significant and additional disclosures may be required.
---
Data Security
We take reasonable precautions to protect the information we hold. This includes limiting access to personal data to team members who need it to do their jobs, using secure email practices, and relying on Fareharbor's payment-grade security for all card transactions.
No method of transmitting or storing data online is completely secure. We cannot guarantee absolute security, but we are committed to handling your information carefully and responsibly.
If you believe your information has been compromised in any way, please contact us immediately at [CONTACT EMAIL].
> [LEGAL REVIEW] Depending on the states your customers reside in (particularly California under CCPA and Virginia under VCDPA), you may have legal obligations to notify customers of a data breach within a specific time window. Consider whether a formal data breach response procedure is appropriate for the business at this stage.
---
Third-Party Services
We use a small number of trusted third-party services to operate our business. These services have their own privacy policies and security practices.
| Service | Purpose | Privacy Policy |
|---|---|---|
| Fareharbor | Booking and payment processing | fareharbor.com/privacy |
| Google Analytics | Website traffic and behavior analysis | policies.google.com/privacy |
We are not responsible for the privacy practices of third-party platforms. We encourage you to review their policies directly.
---
Your Rights and Choices
You have the right to:
Request access to the personal information we hold about you
Ask us to correct inaccurate information
Request that we delete your information, subject to any legal obligations we may have to retain it
Opt out of non-transactional email communications at any time
To exercise any of these rights, email us at [CONTACT EMAIL] and we will respond within a reasonable timeframe.
> [LEGAL REVIEW] California residents may have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, delete, and opt out of the sale of personal information. If a significant portion of your customer base is from California, a dedicated CCPA section or supplemental notice may be advisable.
---
Changes to This Policy
We may update this policy from time to time as our business or applicable laws change. When we do, we will update the "Last Updated" date at the top of this page. Continued use of our website or services after changes are posted means you accept the updated policy.
---
Contact Us
Questions about your privacy or this policy? We're a real team and we're happy to talk.
New Orleans Secrets Tours
French Quarter, New Orleans, Louisiana
Email: [CONTACT EMAIL]
---
This privacy policy was drafted for internal use and general guidance. It has not been reviewed by a licensed attorney. Sections flagged [LEGAL REVIEW] indicate areas where qualified legal counsel is recommended before publishing.